That title was a joke about the Soviet Paper Pravda in a great old comic strip, "Wordsmith."
But it really does fit the NY Times. Robert Goldberg (that's "Papa" to Jonah fans) whacks the Grey Lady today in National Review Online. A lead story cites a study which disputes the efficacy of new schizophrenia medications.
"But here's the problem. There is no study. A search of the American Psychiatric Association website listing all the papers that were presented came up empty. Dozens of other papers and posters on new schizophrenia medicines were given at the APA, demonstrating their benefits as well as Zyprexa's superiority. But the 'study' Goode cites is not even a study; it is raw data not submitted to a journal for peer review, and indeed not even in paper form. It was discussed at something called a data caucus."