July 15, 2004

Marketing 101

Goldberg Fired By Slim-Fast Over Anti-Bush Tirade (that's Whoopi, Jonah is still okay as far as I know).

WEST PALM BEACH, FL (Talon News) -- Outspoken liberal comedian Whoopi Goldberg, who has served as the spokesperson for the weight loss product Slim-Fast since November, was summarily dropped by the company on Wednesday for her incendiary remarks regarding President George W. Bush at a Hollywood fundraiser on behalf of the campaign of Democratic presidential candidate Sen. John F. Kerry (D-MA).

This is Red vs. Blue. I suspect the GOP voters are a better demographic for Slim-fast. I hope I'm wrong, but there seems a whiff of verisimilitude about the claim.

I love this. Nobody is going throw the Dixie Chicks or Whoopi Goldberg in jail, but there is a cost to disrespecting the beliefs of your constituencies. Very few pay a price, I always cheer when it happens.

Posted by jk at July 15, 2004 12:23 PM
Comments

Me too. The Dixie Chicks however saw a nice increase in record sales following their scrap with the president. Their comments were not in the same league as Whoopi's however. It will be interesting to see who, if anyone picks her up. Then again, I a more about the product than the pitchman. If Slim-Fast is a good product, people will buy it anyway, regardless of what Whoopi has to say.

Posted by: Silence Dogood at July 21, 2004 01:24 PM
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